NEEDS NO LABEL

Our Story

Meet Needs No Label

We believe the best clothes are the ones you don’t have to overthink. That’s why Needs No Label is home to bold prints, feminine silhouettes and versatile pieces you’ll reach for again and again. Designed in the UK in sizes 8–20, every collection is created with real women in mind - clothes that fit, flatter and bring joy back to getting dressed. From weekday mornings to evening occasions, our dresses, co-ords and separates are designed to keep up with your plans, blending trend-led details with timeless shapes you’ll never tire of.

Our Style DNA

What sets us apart? Prints that pop, sleeves that float, and cuts that flatter. Our collections strike the balance between trend-led and wearable, giving you those stand-out details that never feel try-hard.

What Our Customers Say

We’re proud to hold a ★★★★☆ Trustpilot rating, with customers consistently praising the quality of our fabrics and the speed of our delivery. Many share how much they enjoy the ease of shopping with us and the confidence their NNL pieces bring, whether for everyday moments or something more special.

Our Style Philosophy

Needs No Label was founded by a team with years of experience in fabric sourcing and fashion buying, with one goal in mind: to make great style feel effortless. Each collection is built around pieces you’ll actually want to wear, with inspiration in our NNL Weekly blog and flexible checkout options like Klarna and Clearpay to make the experience simple from start to finish.

Our Style DNA

What sets us apart? Prints that pop, sleeves that float, and cuts that flatter. Our collections strike the balance between trend-led and wearable, giving you those stand-out details that never feel try-hard.

What Our Customers Say

We’re proud to hold a ★★★★☆ Trustpilot rating, with customers consistently praising the quality of our fabrics and the speed of our delivery. Many share how much they enjoy the ease of shopping with us and the confidence their NNL pieces bring, whether for everyday moments or something more special.

Our Style Philosophy

Needs No Label was founded by a team with years of experience in fabric sourcing and fashion buying, with one goal in mind: to make great style feel effortless. Each collection is built around pieces you’ll actually want to wear, with inspiration in our NNL Weekly blog and flexible checkout options like Klarna and Clearpay to make the experience simple from start to finish.

Our PROMISE

The NNL Promise

Needs No Label is all about bringing bold prints, feminine shapes, and everyday versatility to wardrobes across the UK. With speedy delivery, inclusive sizing, and styles that balance trend-led details with timeless wearability, we make it easy to look and feel amazing, whatever the occasion.

FEATURED IN
Prima Magazine Closer Magazine This Morning Weddings Honeymoons women and home BBC Morning Live woman magazine

How Your Clothes Are Made

At Needs No Label, we believe great fashion shouldn’t come with compromises - not on quality, not on ethics, and not on transparency.

Made in the UK

A portion of our collection is designed and produced in the UK with small, highly skilled makers. This allows us to move quickly with small-batch runs, keep close oversight of quality and working conditions, and cut down on the carbon footprint for UK and EU deliveries. Supporting British manufacturing is something we’re proud to be part of.

Made with Trusted Partners

We also work with some of the most experienced garment manufacturers in China. Every partner we use isfully audited and ethically certified, ensuring fair wages, safe working conditions, and high-quality craftsmanship.All our factories have SEDEX and are also BSCI approved. These partnerships allow us to deliver beautifully made clothes at an accessible price without cutting corners.

Fabric & Quality Control

We’re selective about fabrics, choosing only premium materials that match our design standards. Every piece goes through multiple rounds of checks so the fit, feel, and finish meet our expectations and yours.

Ethics & Sustainability

We’re committed to moving towards greater transparency across our supply chain. That means increasing the use of recycled and lower-impact fabrics, prioritising traceability, and continually raising the bar on sustainability.

Why It Matters

Because style should never come at the expense of the people who make it, or the planet we live on. With every Needs No Label piece, you can trust it was made with care and built to last.

AS SEEN ON
EASY FUNDRAISING

Make a difference while you shop

We have partnered with Easy Fundraising, the UK’s leading fundraising cashback platform, helping over 2 million supporters raise money for good causes simply by shopping online. When customers shop with our brand through their platform, Easy Fundraising donate a percentage of your spend to the cause you care about - at no extra cost to you or NNL.