Purple Floral Sweetheart Neck Midi Dress
Pretty lilac and nude floral printed midi dress
Sweetheart neck detail with gathers and floaty A-line skirt
Midi length style flattering all body shapes
Wearing length - 120cm
Model is 5'8 and wears an 8
- Machine Washable
- 100% Polyester
- FREE UK Mainland Delivery for orders over £80
- 28 day Returns Policy
For more information please see our Delivery and Returns sections.
Our mission is to create beautiful clothing that makes you feel amazing, without the luxury price tag. Designed for real life and every occasion, we offer trend-led designs, effortless day to night style, and bold prints in sizes 8 to 18, with selected styles up to 22. Whether it’s an on-trend piece, a statement print or a wardrobe staple, our pieces are made to be styled your way and worn on repeat.
All measurements are body measurements, not garment measurements. Check each product page for fit notes, dress length and the size our model is wearing.
Body measurements
cm, with inches underneath
| UK size | Bust | Waist | Hip | US | EU |
|---|---|---|---|---|---|
| 6* | 80.5 cm 31.5 in |
64.5 cm 25.5 in |
91.5 cm 36 in |
2 | 34 |
| 8 | 84 cm 33 in |
67 cm 26.5 in |
95 cm 37.5 in |
4 | 36 |
| 10 | 89 cm 35 in |
72 cm 28.5 in |
100 cm 39.5 in |
6 | 38 |
| 12 | 94 cm 37 in |
77 cm 30.5 in |
105 cm 41.5 in |
8 | 40 |
| 14 | 99 cm 39 in |
82 cm 32.5 in |
110 cm 43.5 in |
10 | 42 |
| 16 | 104 cm 41 in |
87 cm 34.5 in |
115 cm 45.5 in |
12 | 44 |
| 18 | 111 cm 43.5 in |
94 cm 37 in |
122 cm 48 in |
14 | 46 |
| 20 | 118 cm 46.5 in |
101 cm 40 in |
128 cm 50.5 in |
16 | 48 |
| 22 | 124 cm 49 in |
107 cm 42 in |
134 cm 53 in |
18 | 50 |
*Size 6 is only available in a few selected styles.
Dual sizes (S, M, L, XL)
For styles sold as S, M, L or XL. cm, with inches underneath
| Size | UK | Bust | Waist | Hip |
|---|---|---|---|---|
| S | 8–10 | 84–89 cm 33–35 in |
67–72 cm 26.5–28.5 in |
95–100 cm 37.5–39.5 in |
| M | 12–14 | 94–99 cm 37–39 in |
77–82 cm 30.5–32.5 in |
105–110 cm 41.5–43.5 in |
| L | 16–18 | 104–111 cm 41–43.5 in |
87–94 cm 34.5–37 in |
115–122 cm 45.5–48 in |
| XL | 20–22 | 118–124 cm 46.5–49 in |
101–107 cm 40–42 in |
128–134 cm 50.5–53 in |
How to measure
- Bust: measure around the fullest part of your bust, keeping the tape level under your arms.
- Waist: measure around your natural waist, the narrowest part of your body, usually just above the belly button.
- Hip: stand with your feet together and measure around the fullest part of your hips and bottom.
Keep the tape snug but not tight, and measure over underwear rather than clothing.
